About us
The Evolution of Saffron & Mishri
Saffron & Mishri is more than just a name; it’s a celebration of the rich, vibrant heritage of Indian sweets, combined with a vision to bring that tradition into the modern world. Inspired by two of the most cherished ingredients in Indian mithai, saffron and mishri, the brand was born out of a deep appreciation for India’s culinary legacy, along with a desire to create something that speaks to both luxury and authenticity.
The name Saffron was chosen for its rich golden hue, its luxurious essence, and its longstanding association with festivity and opulence. On the other hand, Mishri, or crystallized sugar, represents the heart & soul of Indian sweets.
Together, Saffron & Mishri beautifully balances luxury and nostalgia; it’s a journey where tradition meets innovation, where sweetness and luxury are experienced in every moment, and where the essence of India’s finest mithai lives on.
OUR Founder
Ms. Gunjan Shrivastava, founder of Vitalpro Consumer Pvt. Ltd., is on a mission to transform Indian mithai into an art form. A graduate with a Ph.D. in Visual Arts and a Diploma in Textile Design, she brings a unique blend of creativity, academic excellence, and a deep-rooted passion for heritage to the world of sweets. Saffron & Mishri is not just a brand—it’s a revolution, reimagining the experience of traditional mithai by combining luxury, authenticity, and impeccable hygiene standards.
Born and raised in Allahabad, Ms. Gunjan noticed a significant void in today’s mithai industry—authenticity, hygiene, and transparency in sourcing were often overlooked. As people moved away from traditional sweets due to concerns about quality and cleanliness, Ms. Gunjan was determined to bring the magic of real, authentic mithai back to life.
Driven by this passion, Ms. Gunjan founded Saffron & Mishri to fill the gap for premium, authentic sweets made with complete transparency. She has started a journey, “Rediscover your soul with Mithai by Saffron & Mishri – that reconnects you to your cultural heritage and evokes the warmth of cherished memories. Each bite is a bridge to nostalgia, deepening your connection to both your inner self and the timeless traditions which you have been a part of.
Travelled across India’s diverse regions to unearth authentic recipes, perfecting the art of mithai-making to offer an experience rich in history and taste. Indulge in our luxurious creations, from the classic mithai to the fusion mithai, meticulously crafted to honor tradition while embracing innovation to celebrate India’s roots and culture.
Mithai is an Art and Halwai is an Artist
At Saffron & Mishri, we believe that mithai is not merely a sweet—it is a form of art, and the halwai is a true artisan, a master of a craft passed down through generations. As the founder of this brand, I see mithai as an exquisite expression of creativity, where every piece tells a story, and every flavor is a brushstroke of tradition, skill, and passion.
The halwai is an artist whose work begins long before the first ingredient is measured. Just as a painter envisions a masterpiece, the halwai envisions the perfect balance of texture, flavor, and essence. We firmly believe that “Mithai is not just food—it is an art form. Each piece, a creation born of tradition, passion, and mastery.”
At Saffron & Mishri, we invite you to experience mithai as you never have before—crafted with the precision of an artist, the love of a craftsman, and the soul of India’s heritage. This is not just indulgence, it is an artful celebration of flavor.